BRAND CHARACTER
Client: O'ssetian
Year of creation: 2021
"O'ssetian" is a fast food chain startup focused on modern serving of Ossetian traditional dishes.
Brief: A character should look like a grotesquely drawn mustachioed dzhigit around 35-40 years old. He must be joyful, cheerful, fit, with charisma, hands in a dance pose, and exclaiming "ASSA!". The emotion must be vivid.
Mixed media: ink, pencil, Illustrator
Year of creation: 2021
"O'ssetian" is a fast food chain startup focused on modern serving of Ossetian traditional dishes.
Brief: A character should look like a grotesquely drawn mustachioed dzhigit around 35-40 years old. He must be joyful, cheerful, fit, with charisma, hands in a dance pose, and exclaiming "ASSA!". The emotion must be vivid.
Mixed media: ink, pencil, Illustrator
CHARACTER DEVELOPMENT
REFERENCES
- Moodboard
- Supposed design of dish service
Photo and video references
The emotion searching
VISUAL IMAGE SEARCHING
FINAL STAGE
