BRAND CHARACTER
Client: O'ssetian
Year of creation: 2021
"O'ssetian" is a fast food chain startup focused on modern serving of Ossetian traditional dishes.
Brief: A character should look like a grotesquely drawn mustachioed dzhigit around 35-40 years old. He must be joyful, cheerful, fit, with charisma, hands in a dance pose, and exclaiming "ASSA!". The emotion must be vivid.
Mixed media: ink, pencil, Illustrator, Photoshop
Year of creation: 2021
"O'ssetian" is a fast food chain startup focused on modern serving of Ossetian traditional dishes.
Brief: A character should look like a grotesquely drawn mustachioed dzhigit around 35-40 years old. He must be joyful, cheerful, fit, with charisma, hands in a dance pose, and exclaiming "ASSA!". The emotion must be vivid.
Mixed media: ink, pencil, Illustrator, Photoshop
CHARACTER DEVELOPMENT
I worked on this project in collaboration with a branding agency. The agency provided a moodboard and design of dish service agreed with the customer. It became the starting point in the development of the character. There were also several online and offline meetings with the customer to clarify the brief and vision of the final result.
In the next step, I made several sketches in different styles. The customer assembled a focus group, which selected the most relevant sketch. It formed the basis of the final version of the character. Two more versions with a wine horn were created at the additional request of the customer at the end of the project.
In the next step, I made several sketches in different styles. The customer assembled a focus group, which selected the most relevant sketch. It formed the basis of the final version of the character. Two more versions with a wine horn were created at the additional request of the customer at the end of the project.
REFERENCES
- Moodboard
- Supposed design of dish service
Photo and video references
The emotion searching
VISUAL IMAGE SEARCHING
FINAL STAGE
